After being in the business for over a decade, the one question I receive the most often is how to grow a community online. And no matter how much time has passed, how much social media has evolved, or even how many new platforms have emerged or died out, my response is always the same…. if you want to grow a community, you have to be part of that community.
Fundamentally, you need to remember the social in social media. The more time you spend getting to know someone else and engaging with their content, the more they are going to respond to you in turn.
This doesn’t have to take a lot of time but it is an investment worth making, if you want to see your social media properties grow. There is no quick-fix or easy solution. You will get out of it what you put in.
These steps will work across all your social channels. But if you have a specific question about any one in particular, please leave me a comment below! I’d be happy to provide more information.
If you’re not enjoying it, is it really worth doing?
Good luck and have fun!